Fruehauf NZ Ltd is a company of people with a deep knowledge of truck trailers and truck bodies for the New Zealand transport industry.
For the past five years, it has been proudly New Zealand owned and operated by passionate transport families, Phil Watchorn, and Jeff Mear. The pair met while Phil was employed with Orix New Zealand as the national fleet manager, and Jeff was employed by Roadmaster, as sales and marketing manager. They worked closely on design new trucks and trailers for the Orix national rental and lease fleet.
Phil and Jeff are members of the National Road Carriers Association, and have a keen understanding of the competitive, regulatory and commercial realities of working in the transport industry.
PHIL WATCHORN – Managing Director
Phil is the son of industry legend Bert Watchorn, and he has a lifetime of experience in the transport industry. He grew up in the family trucking business, and gained his Heavy Truck and Trailer licence on his 18th birthday He started his transport career in the Bay of Plenty driving livestock units. His career progressed from driving into management, including several roles in large multinational corporates. Nearly 40 years on, trucks remain his life fuel. He has a general management role within Fruehauf, and has championed operational transformation in the Feilding plant, as well as the establishment of the service centre at Wiri in Auckland.
JEFF MEAR – Sales Manager and Director
Jeff understands trailer and customer requirements better than most. He was sales and marketing manager for Roadmaster for 17 years before becoming co-owner of Fruehauf. In that role, he was closely involved in the design of new trucks and trailers for the Orix national rental and lease fleet. Jeff manages sales and customer relationships, and has championed innovation and customisation as a strategic imperative for Fruehauf. The results of his drive and passion are evident in developments such as the innovative chicken trailer and walking floor functionality for improved load / unload efficiency.
ANDREW LAW – Certifying Engineer
As Engineering Manager, Andrew oversees product design and manufacture, ensuring that Fruehauf design standards are met, and regulatory compliance is achieved. Andrew has worked with Fruehauf, and its predecessor, Dometts, at various times since the 1970s. His skills in engineering and design have been enhanced through experience outside the transport industry, helping him to see challenges from different angles. This includes the design of high power motor controllers for PDL Electronics, meat plant design for Pro-And Feilding, and restructuring of power charges for the Hawkes Bay Power. He has also been a consulting engineer and NZTA certifier with Randalls, based in Palmerston North.
Lessons in Law:
Training under my dad, Russell Law, has stood the test of time and proven over many years that a methodical system is essential for both design and record. I’ve enjoyed variety in my career that has helped me to be receptive to other points of view. I love it!
MARK MADELIN – National Operations Manager
Mark started with Fruehauf NZ Ltd as Auckland Operations Manager responsible for Auckland BranchService/Repair and Manufacturing. Mark has progressed quickly within the organisation and has taken on more responsibility as National Operations Manager, overseeing both Auckland and Feilding Operations.
Originally from the UK, Mark transferred to New Zealand in 2001 whilst working for a U.S. based multi-national Hydraulic and Motion Control Company. The move was, to lead the engineering support function in a high speed, high precision manufacturing plant in Auckland. After almost 20 years service spanning UK,Europe, U.S. then New Zealand, Mark joined another U.S. multi-national as Manufacturing Manager for an iconic New Zealand brand of Commercial Refrigeration. Overseeing the full end to end process from procurement through production to final hand over, to installation. From there Mark spent the last decade before joining Fruehauf NZ Ltd as an Upper North Island rolling stock maintenance Manager for KiwiRail. This involved multi-site Management and maintenance of an active fleet in excess of 2800 units, as well as field service and incident response teams.
Outside of work:
Mark enjoys time with family and also restoration projects in his workshop, having an old motorbike that might get completed one day......
PAUL CRANSTON - Sales Account Manager - Upper North Island
After many years managing our Service & Repair facilities at Wiri, Paul has now transitioned into the role of Sales Account Manager for the upper north island based in Head Office Wiri, Auckland. Paul has worked in the transport industry since 1989, and most of this time has been in the manufacture of truck bodies and trailers for both Fruehauf and Roadmaster. He has all-round experience spanning the manufacture of fabricated parts, sales, engineering and production management. Experience in construction fabrication for a company that made balustrades and staircases, has broadened Paul’s knowledge of the process and people management.
ALAN KENTISH – Operations Manager (Feilding)
Alan Kentish joined Fruehauf NZ Ltd as Operations Manager Feilding in October 2021. Alan is responsible for the day to day operations of the Feilding Branch and brings with him 20 years of Management knowledge within the engineering and steel industry. Alan has been living in the Manawatu for the last 17 years and out of work Alan enjoys playing Golf and Gardening and spending time with his family.
CHAD THOMAS – Sales Account Manager Lower North Island We are delighted to welcome Chad back to Fruehauf for a new and exciting personal challenge. Chad is our Account Manager for the Lower North Island, based in Feilding. Chad works with customers in a range of transport sectors, with a focus on new trailer design. Having worked his way up from a fitter welder apprentice drawing on his wide range of technical skills and experience with the company. Chad joined Domett Fruehauf in 1995 as a parts assistant (and smoko boy). He worked his way up into an apprenticeship and completed trade certification in 2005. He then left Fruehauf to broaden his engineering skills and returned in 2009 as a fitter welder. He was appointed Team Leader of Fabrication then took on a new role as Service and Repair Manager. Chad left us breifly but has since returned to take on this new challenge in his career.
Outside of work:
I enjoy keeping fit, playing cricket and rugby and spending time with my amazing family.
Catherine Scott – Financial Manager
Catherine has spent the last 20 years working as a Chartered Accountant and Business Performance Coach. Catherine is passionate about continuous improvement, efficient systems and "keeping things simple" for our team. This involves transparency of performance from production through to the financials. Catherine is responsible for our administration team, all systems and processes and the financial viability and sustainability of Fruehauf NZ. Catherine plays a key part in the implementation of strategy and brings added energy (and Blond craziness!) to the company.